Your new shopping partner; Coopown enters the market!

More discounts, surprises and giveaways with Coopown 

Kuala Lumpur, 8 October 2011 - With the growing of group buying website in Malaysia, Coopown equally participate in bringing the concept of group purchasing with more discounts, surprises and giveaways. Coopown works by gathering the purchasing power of the people to bring great discounts.

Remember your favourite malls with their annual sale period? Coopown does that too, only better. In fact, they do it every day! Coopown matches the mass demand and current interest and matches it to the many eager businesses. These businesses then, together with Coopown, craft fantastic deals that benefit the rest of us, the consumers. On today’s soft launch of Coopown, they mark the deal by giving away gadgets to their fans on a lucky draw. The prizes were given away by local hip and young celebrities.  

Reaching Coopown
Coopown offers discounts of up to 90% on various items, including travel, food, spa, tickets and many other recreational activities. Coopown subscribers can enjoy this almost every day through their official channels:

1. www.coopown.com 
2. www.facebook.com/coopown 
3. www.twitter.com/coopown 

How different is Coopown
However, Coopown have a different approach than other group buying site in the world that offers the concept of group purchasing.

Mohd Nahar Nasir, CEO of Coopown, said, “It’s not just about the bargain, Coopown offers experience – We provide a platform for continuous engagement for both merchants and consumers. It’s imperative to ensure that every deal experience will mutually benefit the consumers and also the merchants. We would like to run away from the group buying concept that only offer continuous deal. We might now published as much deal – but we committed to offer quality deals instead of quantity.”  

Coopown Availability
The new concept that will be introduced by Coopown will act as catalyst to revolutionarized the group buying concept internationally. This concept is reflected through their tagline, “More than a bargain, it’s an experience!”. Coopown will kickstart their first deal in middle of October . Consumers can check out the deal by visiting www.coopown.com

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Putrajaya Night Out

 Putrajaya Night Out. Taken at Jambatan Seri Wawasan, Putrajaya. Using Sony NEX5, 18-55mm.

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Things I do when weekend is here!

Equipped myself with SONY Nex-5, this is my weekend. Taking photos will be a great exercise, cause I don't believe in jogging or working out for lean fit body. Here are some of the pictures taken at FRIM and KL Bird Park. 

 They are the same pictures that I used for the above photo carousel. More to come! :)

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Nora Zain - Ajen Wanita enters Istana Budaya!

Do you still remember Nora Zain - Ajen Wanita from the late 60's? Now she's back! Not on the silver screen but to Istana Budaya.


Immerse yourself in the story of Nora, a sassy prima donna who unwittingly becomes an MI5 secret spy. Set in a whimsical version of 1960's Malaya, the strong-willed miss uses her feminine wiles to uncover a diabolical plot of epic proportions, battles a masked villain who holds a secret from her past and discovers hidden bravery within herself. Along the way, she catches the eye of her dashing spy trainer Roger and rises to the challenge of becoming the spy she never intended to be.

Travel back in time to experience an action-packed 60's spy adventure, brought to you by the same team that brought you Puteri Gunung Ledang and P. Ramlee the Musical.

Get your tix now from http://www.airasiaredtix.com or at Istana Budaya Box Office or call 03-8755 4666.

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Mashable Staff Goes Stocking [PICS] via Mashable.com

Haven’t you heard? Planking is so mid-2011. As the calendar turns to September and we look forward to Fall, the new Internet meme du jour is something called “stocking.” Say what? That’s what we said, too.

Stocking is the act of taking a picture that imitates a stock photo, putting the two side-by-side, and posting the results on the web. The phenomenon is so new, it doesn’t even have a Wikipedia page yet.

We’re not exactly sure where the idea for stocking truly originated, but since Aug. 18 the blog Stocking is the New Planking has been entertaining us with imitations of stock photos. Naturally, we decided to get in on the fun.

We hope you enjoy the fruits of our labors.

View As One Page »

Image 1 of 10

Brian Anthony Hernandez

View As Slideshow »

Brian Anthony Hernandez

Radhika Marya and Matt Silverman

Zoe Fox, Adam Ostrow and Todd Olmstead

Lauren Indvik

Puppy Elliott

Stacy Green

Lauren Drell

Franklin Drell

Christina Warren

Zachary Sniderman

via mashable.com

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Anyone for Planking? Lemme know k!

Posted via email from roulefx's posterous

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Google Celebrates Freddie Mercury's Birthday With an Animated Doodle via Mashable.com

Today’s Google doodle celebrates the birthday of Queen’s legendary singer Freddie Mercury, and it’s definitely one of the most interesting doodles to come out of Google‘s workshop yet. Note that the doodle will become visible on Sept. 6 in the U.S. out of respect for Labor Day.

One of the best vocalists ever in rock music, Mercury was born on Sept. 5, 1946, and he died in on Nov. 24, 1991. He was known for his flamboyant presence on stage, amazing four-octave vocal range and an unforgettable series of hits which ranged from hard rock to power ballads to neo-classical pieces.

Today’s doodle is also accompanied by a blog post from Google, which was written by none other than Queen’s guitarist Brian May, who recently performed at the MTV Video Music Awards with Lady Gaga.

SEE ALSO: Top 10 Animated Google Doodles [VIDEOS] | Where Do Google Doodles Come From?

“Some people imagine Freddie as the fiery, difficult diva who required everyone around him to compromise. No. In our world, as four artists attempting to paint on the same canvas, Freddie was always the one who could find the compromise — the way to pull it through. If he found himself at odds with any one of us, he would quickly dispel the cloud with a generous gesture, a wisecrack or an impromptu present,” May wrote.

And the animated doodle itself … well, we won’t spoil it for you. Just go to google.com and hit play.

via mashable.com

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Do you know that on 31 August 2011, Google also featured Merdeka Raya doodle on MY google page? Google now are getting more taste on localized feel and mood!

Posted via email from roulefx's posterous

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I know these days will come. But I pray for your happiness.

I don't live up to people's expectation nor living in social conformity. I choose what's best for me.

You should too. I hope you'll stay strong.

I'll pray for your happiness even though you used to broke my heart, tapi kebahagiaan tu milik semua insan.

Insha Allah, He'll show you the way.

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Ramadan Kareeem 1432H

Ramadan Kareem. Tika hilal Ramadan menjengah tiba, semoga Ramadan kali ini memberikan sinar baru kepada kita semua. Moga terhapus semua angkara dek kerana kekhilafan kita sebagai hamba-Nya.

Selamat menjalani ibadah puasa kepada semua sanak keluarga dan rakan-rakan.

Ramadan tahun ini memberikan aku seribu satu makna kehidupan. Aku lebih menghargai setiap apa yang kumiliki. Aku kini lebih mengerti akan makna harapan dan pengorbanan. Semoga akan terus dirahmati dan sentiasa dalam redha-Nya.

Seperti tahun-tahun terdahulu, menjelang Ramadan, lagu Ramli Sarip, Bahasa Terindah menjadi peneman di kala aku rindu. Semoga setiap bait kata dalam Bahasa Terindah ni membuatkan kita semua lebih dekat dengan-Nya. Insha Allah.

"awal begitu bergantung, kini tidakkah merdeka, bebas hidupnya."

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Kurt Cobain, Jimi Hendrix, Jim Morrison and the rest welcomes Winehouse to Club27!

Amy Jade Winehouse 1983 - 2011

via youtube.com

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RIP Amy Winehouse. She was found dead in her London apartment today according to numerous reports. The UK singer was 27-year-old.

Winehouse cancelled her European tour last month, and has long struggled with substance abuse.

Amy Jade Winehouse, born September 14, 1983, exploded onto the UK scene in 2003 with Frank. Her 2006 LP, Back To Black, led by the international smash, "Rehab," garnered six Grammy nominations and five wins.

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How the Digital World Is Changing the Way Agencies Do Business

Social media has fundamentally changed the way agencies work. In a recent interview with Mashable, Razorfish’s Grant Owens predicted that agencies will become much smaller — hiring more generalists and less specialists.

As the technology and client expectations continue to advance, agencies — PR, marketing, media and advertising — will continue to evolve. Will companies become leaner or will they need to staff up? What does that mean for campaign costs and hiring trends? We asked three people from different types of agencies to offer their viewpoints:

• Rachel Kay, president, RKPR
• Todd Defren, principal, SHIFT Communications
• David Griner, director of digital content, Luckie & Company

Though we’re already working harder, longer and faster, some experts predict agencies will become leaner because companies will hire people who can execute multiple aspects of a campaign. Do you agree with this assessment? Why or why not?

Rachel Kay: A decade ago agencies were much more focused in their service offerings, so wearing multiple hats within an organization was a lot less common. As PR people, we created the communication, the creative agency did the artwork and the media buying agency handled the ad buy. Today, agencies are finding it’s more lucrative to own as much of a campaign as possible, and having talent who can take ideas through fruition is definitely more coveted. In addition, there’s a lot more grey area in terms of where things like social media content development reside. It’s really up for grabs if your agency has the talent to execute. So, I’d argue that brands are becoming leaner in terms of resources, while agencies are actually expanding the breadth of their service offerings.

Todd Defren: I see little evidence of this concept. While it’s true that we’re working longer/harder/faster, the number of people required to execute across varied campaigns has only grown. Quite honestly, the more success a company has in social media, the more ambitious they become and the higher the expectation from consumers. Thus, we see demands for more community managers, more writers, more producers, etc.

David Griner: Personally, I think this is a golden age for mid-sized agencies, which were said to be dying just a few short years ago. Agencies like ours have never had the luxury of abundant staffing, so we’ve had to focus on assembling a team big enough to manage all our client work, but cross-talented enough to leave plenty of room for growth. But larger shops could definitely shed some weight as “specialized” fields like social media marketing become standard marketing practices.

If agencies do become more streamlined, what does this mean for campaign costs? Will brands be able to capitalize on an economy of scale because teams will consist of a few people who can “do it all” instead of having a larger group of people with specialized skill-sets?

Rachel Kay: In this new landscape, brands and companies are able to enjoy reduced campaign costs because agencies are able to offer more in terms of skill. For example, we are a PR agency, but we’ve run significant Facebook advertising campaigns for our clients that we can fold into an affordable retainer that complements our existing communication efforts. That way, our clients aren’t at the mercy of hiring a separate agency to handle something that is very communication-based in nature. In addition, companies are choosing more online-driven campaigns, which tend to be less costly than something like an extensive street team effort.

Todd Defren: Again, I see little evidence of this trend. Those smaller teams you suggest are being created will not be scalable to help more than one or two clients. Thus the perceived economies of scale are lost, as agencies of this type are forced to charge more, along the supply and demand curve.

David Griner: I personally doubt that clients will see a noticeable amount of savings if agencies streamline. A 100-hour project will still take 100 hours, whether it’s being done by five people or 25 people. Where you’ll see noticeable improvement is in the level of interaction you’re able to have with agency staffers assigned to your project. Having fewer people assigned to your project means better day-to-day workflow and institutional memory, but the downside is obviously the loss of potential expertise.

What kinds of people are today’s agencies hiring: generalists or specialists? What other trends are you seeing?

Rachel Kay: I think larger agencies have the ability to hire more specialists as opposed to smaller agencies, which need people who can operate across multiple tactics. I really prefer employees who can think about communication strategically, but have the knowledge to execute multiple elements of a program, ensuring every part of the campaign is cohesive and integrated. However, it’s definitely clear that many agencies are choosing to separate traditional and digital departments. I can see this shift continuing for the next several years, but as more and more marketing moves online, those gaps will have to close once again, as everyone will need to be dialed into the digital and mobile spaces.

Todd Defren: More generalists are being hired in great numbers, but there will always be niche opportunities for specialists. One issue for specialists: Technology is getting easier and easier, and expectations of quality are getting lower. Thus a project that might have required a professional videographer may now be covered off by a generalist with an iPhone or FlipCam and some cheap editing software. “Depth” is expensive, and to your earlier point, clients tend to look for economies versus sophistication.

David Griner: Generalists — or at least the truly multi-talented — will always be in high demand as strategists, content creators and agency leaders. They’re insatiably curious, eager to experiment and ‘media neutral’ enough to avoid getting stuck in a rut.

How is your agency changing? Let us know in the comments below.

Series Supported by IDG

The Modern Media Agency Series is supported by IDG. IDG Global Survey Finds Smartphones and Tablet Use Rising Rapidly. Consumers are ditching their traditional cellphones for smartphones. An IDG Global Solutions (IGS) survey found that smartphones are used by more than two-thirds of the almost 14,000 participants worldwide. Tablet ownership — overwhelmingly the iPad — has reached 20%. Click here to find out the mobile momentum.

Image courtesy of iStockphoto, francisblack

via mashable.com

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Are you up to the trend now?

Posted via email from roulefx's posterous

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Remembering Yasmin Ahmad; the storyteller.

"Energy cannot be destroyed. It just takes on different forms." - Yasmin Ahmad.

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Brand Matters by Mike Scheiner: Integrated Campaigns and why “one size no longer fits all.”

Previously, people’s interpretation of an integrated campaign was one that looked and spoke to its audiences the same way throughout all of its media channels.

In the current digital and social media landscape, the preconception of having a “one size fits all” approach can no longer be the applied. There are simply too many opportunities to apply a communications strategy and have the content skewed to a specific media and community to encourage conversation and value.

Brand marketing today needs to be comprised of “permission, proximity, perception, and participation”. As explained here, this form of Adaptive Brand Marketing, is an idea that brands and their marketing partners are having difficulty implementing and understanding. To expand upon this, Edward Boches, the Chief Creative Officer and Chief Social Media Officer of Mullen, recently asked the question “How do you keep a brand consistent in a world of abundance?” He broke it down into several components: Brands not only saying, but doing. Your product is really your content. Stop speaking to a target group, but a community. Speak to each media individually, and get others to tell and share your message for you.

This was part of my response to his discussion: “…I’m wondering, when you break down the various areas that define and influence expectations (present, visible, searchable and useful), doesn’t it all come down to “value”? Value comes by action, not just saying but by doing and demonstrating. Seeing the value in a community as opposed to the masses? Inspiring your audience by helping, sharing and partnering. This inspires others to share in the value of that brands beliefs or actions.” Simply put:

Visual look content action share community = brand consistency, which = value.

Ben Malbon, who’s one of the Founder’s of BBH Labs, tweeted about an integrated campaign by Glue London. In addition to its unique visual appeal, this campaign educates and explains to voters the position of the Green Party in the UK and why it should be supported.  As you’ll see here, it’s one of the freshest and smartest examples of an integrated platform that incorporates all media and stems from two strong “cultural insights” that led to the various executions. The larger and primary target group was comprised of “Disillusioned Labour” who viewed “the parties as indecipherable from one another.” The other and smaller of the two was the “Green Party Heartland, who shared in the beliefs and were advocates of the party.

These insights became the foundation for a strong communications strategy that was complemented by a unique visual treatment not often found in political campaigns. This foundation allowed each of the various media platforms to resonate within that specific channels audience or user.  This further clarified the message and brought value to the party’s position and perspective.

One of the keys to the success of this effort has to do with Glues insights to understanding the political voting culture. In Grant McCracken’s book Chief Culture Officer, and in this interview It’s the end of mass marketing he stresses the importance of having someone within a company or organization who’s responsible for following that specific culture and its relevance to that company or organization. This consists of habits, trends, and challenges facing a brand in past, present and future aspirations. Without understanding this aspect of culture, the Green Party campaign wouldn’t be as clever as it is.

Trying to adhere to this approach myself, I recently developed an integrated launch for a new food cable show “Beyond the Dish.” When creating the overall branding, I wanted to capture the shows personality through its unscripted format and travels throughout the city. It was essential to use each media component as its own channel for driving both viewer and press to the site where the episodes could be viewed, shared, and followed. The results can be seen here

Where do you see things going? Do you agree with the principles of Adaptive Marketing and how do you see marketing firms and agencies evolving from a one size fit’s all solution to one that’s unique to each specific channel?

via scheinerinc.typepad.com

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Now, that's what we called content to commerce era!

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Online School | State of the Internet 2011

Like any classic hero, the Internet grew from humble beginnings as a tiny speck to become the legend that it is today. The very first “instant message” wasn’t even a whole word before it broke the entire system, but it sparked a fantastic fire of possibilities. Now, we can IM friends from our phones while we browse Facebook and send a few tweets about our indigestion from last night’s cheesesteak, perhaps while taking care of that indigestion.

We can email our friends in Paris and Tokyo from the MoMA and even send photos to Mom and Dad, too.

Thirty-something years ago, this was stuff for sci-fi nerds.

The Internet has changed the way we live—that’s obvious. But what we think people forget is how big and important the worldwide web really is. Do you know how much time people spend on the Internet every day? Do you keep track of how many times you tweeted last month? Do you know how many people bought Uggs from Amazon (shame on them!)? No? You don’t?

That’s okay—we’ve done that for you. But beware: what you have before you isn’t just any old infographic. The content might shock you. If you thought that the Internet was just “really big,” you are sadly mistaken. The Internet is colossal. The Internet is a giant elephant that is trampling all across the globe leaving its enormous footprints.

Interact with this infographic. Play with the information and think about what it means for you; to you. Become a part of the story that it has to tell. Why wouldn’t you?

You helped create it, after all.

Created by: Online Schools

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